Trendy TikTok Video Ideas for Beauty Professionals

TikTok’s big news for beauty businesses. With over a billion users worldwide, it’s become an incredibly popular platform for showcasing creativity and sharing content in various industries, including the beauty industry. It can be easier to go viral on than some channels too.

As a beauty pro, utilising TikTok can help you reach a broader audience, showcase your skills  and establish yourself as an authority in your field. One thing to remember with TikTok is that authenticity’s important. You don’t need to create polished videos, like you do with other platforms like Instagram, but you do need to put the effort in to create authentic, engaging content that people actually want to see.

Let’s take a closer look at trendy TikTok video ideas you can utilise to showcase your skills:


Transformation videos

One of the most engaging types of content on TikTok is transformation videos. Showcase your talent by capturing the process of a makeup transformation, hair makeover or before-and-after comparisons of beauty treatments. This type of content is highly shareable and often goes viral, especially if there’s an emotional aspect or dramatic change involved.


Product reviews and recommendations

Create short videos where you review and recommend your favourite beauty products. Share your honest opinions, highlight key features and demonstrate how to use the products effectively. You can focus on skincare, makeup, haircare or any other beauty-related items that resonate with your audience. This is a good way to upsell and promote your own products.

Step-by-step tutorials

TikTok’s an ideal platform for sharing quick and easy-to-follow tutorials. Break down complex beauty techniques into bite-sized steps, whether it’s a flawless foundation application, trendy eyeshadow look or intricate braiding style. Using trending sounds, text instruction or voiceovers. This can be an excellent way to promote any training services you offer.

Behind-the-scenes sneak peeks

Take your audience behind the scenes of your beauty routine or your work environment. Share snippets of your daily life as a beauty professional, from prepping your makeup kit to setting up your salon or studio. This type of content adds a personal touch and allows your audience to connect with you on a deeper level, especially if you’re doing something extra-interesting.

Time lapses

Time lapse videos are a totally engaging format for beauty pros. These videos capture attention with their visually stunning transformations, condensing longer processes into a short and captivating clip. You can use photos or videos to create the time lapse effect and you can use them for anything – client transformations, salon updates, progress pics. They take a little time and planning to create but the results are great.

Q&A sessions

Host question-and-answer sessions where you address common beauty-related queries from your followers. Take your inspo from your clients and day to say salon life, and encourage your audience to submit questions or use TikTok features like commenting, stitching or duetting. This helps establish your expertise and creates engagement with your audience.

Questions and Answers for beauty related queries

Myth busting

Informational content, hacks and tips work really well on TikTok. Address common beauty myths and misconceptions in short and informative videos – you could debunk skin care or hair care myths, discuss popular beauty trends or provide tips for avoiding common mistakes. This type of content showcases your knowledge and helps educate your audience.

Trendy hair and makeup challenges

Embrace the latest makeup trends and challenges on TikTok. Whether it’s creating graphic eyeliner looks, experimenting with bold lip colours or showing off different techniques like soap brows or colour correcting, join the trends and put your own spin on them.

Client makeovers

With the consent of your clients, document their transformation journey. Showcase the process of giving them a stunning makeover, capturing their reactions and satisfaction. This type of content not only highlights your skills but also serves as social proof of your expertise – include your booking link in your bio so people can book with you.


Tips and hacks

Share quick beauty tips and hacks that can make a significant difference in your followers’ routines. Whether it’s a time-saving technique, a clever makeup hack,or a DIY beauty remedy give some insights that viewers can use in their daily lives.


In a nutshell, TikTok has emerged as a game-changer for beauty professionals, offering a dynamic platform to showcase expertise and connect with a vast audience. Take advantage and showcase your talent!


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